Tonight I’m finishing up the newest online pre-order event. I did things slightly different this time, mainly I didn’t do a Black Friday pre-order, and I did it now, in January. Part of the standard pre-order around Black Friday, was to give my customers first dibs on new items and be able to customize them before I order them from the print shop. But since it was the biggest sales weekend of the year for basically every business that sells anything, I threw out a bunch of crazy discount codes and other promotions. Based on those 2 points alone, I think that’s why the Black Friday pre-orders were so successful after all these years. But in 2022, I didn’t do any pre-orders at all. I wanted to try the huge pre-order on its own without the Thanksgiving holiday weekend, so that’s one reason why The second reason for the pre-order at the end of every year was because of the first show every year: Lone Star Throwdown. It’s a huge show down in Texas, and that’s a far drive from Ohio. I always want to do it big at this event, so I stock up on everything. Which is where the giant pre-order comes in at. This time I tried it in the middle of January, which gives me just enough time to order everything and get it right before I leave for Texas. So either way I did it, with having the sale in November or January, it should work out the same for the LST show. Now that the sale is winding down, here are my thoughts. I think customers definitely love the massive discounts on Black Friday, and that weekend in particular when shopping is on everyone’s mind. I definitely didn’t sell as much in January, but I’m still happy with the sales for sure. I think less people might be buying right now, because Black Friday was almost 2 months ago, and we just had the Christmas and New Years holidays. A lot of spending has been done, and a lot of people make resolutions to spend less or change their habits at the beginning of each year. So that could have a part in it. All in all I am pleased with the outcome. I also brought the custom Dickies jackets back, which I haven’t done in 2-3 years because of Covid and supply shortages. I got word from the embroidery shop that there should be no issues on the jackets and I think it’s all back to normal in that department. People ask me about those jackets all the time so I’m glad I could finally bring them back. Other than that, life is good and I’m planning everything out for the show next month (February 24-26 in Conroe, Texas). It’s a long drive down there, and I hope the weather isn’t bad. Last year it was freezing cold, and some years the rain shows up. Fingers crossed for warm & dry weather before and during the long show weekend. If you’ll be in the Houston area then, definitely come hang out at the Low Label vendor booth!